For busy school marketing offices, new social media platforms can be passed off as simple passing trends - however, they often require in-depth looks to understand their usefulness. We’ve taken the time to aggregate the most vital information on new social media platform TikTok to give you the key benefits, challenges, and takeaways so you can best use TikTok for your school’s marketing and admissions in 2022.

With the ocean of marketing metrics and data available to school marketing and admission teams nowadays, understanding what metrics are useful and relevant to your school is absolutely crucial to building on your past successes and forging a path forward.

In this article, we wanted to bring our many years of experience in marketing and education to give a context-relevant explanation of omnichannel marketing, and give you an insight on how you can best utilise this for your school marketing and admissions efforts.

Our school marketing experts explain in 3 steps how to create the best school digital content to increase admissions and build a strong brand image for prospective families.

Our education marketing experts guide you through the benefits of video and virtual campus tours to see what is best for your school’s marketing and admissions!