British Schools - ?
The most important goal is to build emotional connection with prospective families
When parents and students are considering schools, they want to feel like they belong; that they will feel at home regardless of the language they speak or the culture they grew up in. That they will feel at home. And what better way to tell your personal story than through videography?
Show - don’t tell.
Personal stories help families create an emotional connection to the school through a relatable character that gives them a view into school life, and helps them envision their own life as a member of the school. Instead of reading the numbers and statistics, seeing children expressing how much the school means to them helps bring these numbers to live.
Build trust.
When moving to a different country, the most important thing is to find a school you can trust with your child’s future. Where you can be sure they will be given great opportunities and that the curriculum will allow them to smoothly continue their education anywhere; other schools in other countries as well as top universities after graduation. Seeing the success of your current students and alumni helps create that trust; seeing is believing.