How to build brand trust through video marketing and why it matters for your school

Introduction

One of the most important keys in marketing is to instil a sense of trust in your campaigns and strategies. As all major leading school organisations do, integrating authenticity and trust helps you to stand out from the rest and deepen your connection with your audience. So, the question is, how do leading organisations achieve that? As educators and marketeers with over 13+ years of experience in the education industry, here are our tips on building trust through video marketing for your school that will change the way you tell your story.

Your History

“Past teaches us about the present.”

We believe that stories are the best way to cultivate trusting relationships with people and the easiest way to do it is to share your own story. Visualising your school’s history through video marketing is a great opportunity to show where it all started and where it is leading today. It is also an underestimated way to attract new students and even stay connected with your alumni. Don’t forget that telling your story has the power to touch people on an emotional level.

Student Testimonials

When it comes to building brand trust for educational institutions, student testimonials are the most powerful tool. They play a highly important role in proving the quality of your education and showing your school’s premises. Combined with right video marketing strategies, sharing everyday life of your students and turning their personal experiences into powerful messages in videos can help you build brand trust and attract new students.

Show Your Authenticity

It is hard to make strong connections and build trust without brand authenticity in today’s digital environment. Many people are no longer satisfied with traditional methods of marketing and they want to see an experience that satisfies their soul. At this point, video marketing stands out as an engaging and memorable way of satisfying your customers’ expectations and showing your “authentic” identity with real-life examples and members of your community.

Production Quality

As we know by now, video marketing is a powerful way to share your vision, values and build brand trust. For many people, the quality of your brand cannot be separated from the attention you pay to details in your products and communication. In this sense, a good quality marketing video is the key point to maintain a professional presence, show your competence to your audience and eventually foster trust.

If you’d like to talk more about how to achieve this, our school marketing experts are always available, so you can contact us anytime using our website contact form, or calling us on +44 20 34 55 22 41.