Top 10 school promotional videos
Want to know something?
The single most powerful content marketing tool today is video. Why?
Because today’s digital natives consume more video content than ever before. From scouting schools, universities, summer camps, news updates or learning something new - the preferred mode of gaining information today is through videos. Yet, videos are one of the biggest pain points of most small-staffed and small-budgeted school marketing teams. Talk about irony!
Incorporating the best promotional videos into the marketing mix is absolutely essential for engaging and informing the millennial parent community today. And it doesn’t conspicuously involve high costs.
Here’s how video marketing benefits schools and helps them reach millennials parents:
Video helps parents take interest in a school and register for an open-house: We live in a truly globalised world with people moving across continents more than ever. Parents want to know about the curriculum you offer, languages taught, use of tech in classes and most importantly, if the school provides a safe and supportive community to their child. Showcasing your USPs in short form videos help parents understand your uniqueness, school values and the top-notch facilities your school offers, without ever setting foot on your campus. Videos help you be top-of-mind for today's millennial parents - whether they are looking for a school for their first child or if a local family is looking for an international school or an expat family that recently relocated is scouting for the best schools in town.
Having videos on your school website can increase visitor conversions: if you are struggling with parents filling out inquiry forms, open house registrations or school visits, use videos to stand out and get them curious about you. A video can help inform and engage website visitors who are on the fence about filling out a form.
Here’s some inspiration.
We screened the content of some of the top schools across the globe to find out the latest trends in school video marketing. For the education sector, not all videos need to be story-driven, however, having a good portfolio of functional and story-driven videos is key.
Here are our top 10 schools that are shaping their enrolment and admissions strategies with engaging video content:
1. Brand: Lyceum Alpinum Zuoz, Switzerland
A one-of-a-kind video to showcase the beautiful campus facilities.
The winter Zuoz drone fly through videos you see here focuses on the facilities of the school along with the incredible views of the valley. It takes viewers on an incredible journey that inspires and excites.
It also shows that the school adopts tech not just in the curriculum but also in their marketing efforts.
Modern, thrilling and exciting - this video definitely helps break through the media clutter and grabs the attention of prospects.
2. Brand: Swiss International Leadership Camp, Switzerland
Storytelling at its best.
SILC Academy is one of the best summer camps in Switzerland. The camp is quite incredible and offers experiences of a lifetime for all age groups - from climbing mountains to adventures on islands.
This video showcases the perfect example of the power of storytelling. The narrative is engaging from start to finish and gives viewers a pretty good idea about the talent the camp attracts and the incredible experiences offered at the camp, without being too sales-driven.
This is one of the most inspiring summer camp videos we’ve seen and definitely has attention grabbing power.
Authentic, inspiring and a clear winner - summer camps videos done right.
3. Brand: International School of Zug & Luzern, Switzerland
A simple but effective approach.
ISZL is a private, coeducational, non-profit day school near Zurich in Switzerland. Parents today are well informed about different curriculums. So when it comes to Primary Schools, what’s most important to them is to know if you can provide an encouraging and supportive learning environment and cater to the special needs of each individual child, and this video does that beautifully.
It’s a brand video that showcases the wow factor of the school and the beautiful outdoor learning environment. Lots of b-roll to show the wide variety of activities that take place on and off the campus.
It’s almost like a warm welcome to prospective parents and a great showcase of the school philosophy and community - perfect for primary school communication.
4. Brand: College Alpin Beau Soleil, Switzerland
Celebrating the graduating class in style.
Beau Soleil, one of the most prestigious boarding schools in Switzerland, has a tradition of celebrating the graduating class in style, every year.
Whilst most schools go for simple graduation ceremony videos, this video helps graduating students relive their best memories at the school in a fun manner.
The concept revolved around reliving memories through a simple game of Truth & Dare. This video works as the perfect memento for the parents and the graduating class.
Fun, engaging and memorable for the school community.
5. Brand: The British School of Warsaw, Poland
Fostering talents from a very young age.
Do you really need to hire art designers for your school’s marketing collateral? This video shows how The British School Warsaw decided to celebrate a milestone using their school talent.
We love everything about this video, from the idea to the simplicity of the video. Having your student design a logo for your school’s milestones is really special.
We also like how the ‘learnings beyond the classroom’ is very much prevalent in this video, something Nord Anglia group of schools are well known for.
Simple, story led and straight to the point.
6. Brand: La Côte International School, Switzerland
Personal journey of self-discovery.
Schools show their own strength when they take pride in the success and achievements of their students.
Through supporting narratives by the teachers and engaging b-roll, this video narrates a story and progression of the one the students at LCIS.
These stories are important because it really shows the character of the school and how far they go to help each student.
7. Brand: The English College Dubai, UAE
The magic of art, music and drama!
Watch how one of the most respected and highly sought-after British schools in Dubai instills creativity and brings out the best in children.
This video shows how the school helps students express and explore their emotions by immersing them in creative subjects such as arts, performance arts and Music.
As parents, this could be extremely attention grabbing and inspiring, as most parents want their children to attain a holistic education.
Great video that shows the personality of the school and the talent it fosters.
8. Brand: International School of Zug & Luzern, Switzerland
Teachers as everyday advocates.
Advocacy videos, if done in an authentic manner, help parents to feel like a part of your community. Allowing your teachers to be the voice of the school shows how vested each and every member of your staff is towards the holistic development of a child. Nothing makes parents feel more at ease than to see the passion your staff bring to school everyday.
This video is a prime example of advocacy videos. The school community showcased in the video seem authentic, passionate and approachable. Definitely a key consideration factor for parents when scouting schools.
The b-roll shows the strengths of the school and the engaged school community inside and outside the classroom. Nicely done.
9. Brand: College Alpin Beau Soleil, Switzerland
It’s hard to beat someone who never quits.
In this video, two students narrate their personal experience of the discipline and resilience required outside of the classroom that helps them excel in everything they do.
This is a great example of how to turn school events and sports challenges to narrate a story and show the resilience, passion and determination of the students.
This approach is the least risky and best option for any school looking to create a strong promotional video.
10. Brand: Collège du Léman, Switzerland
Showcase life on campus
Sometimes you don’t need a voice-over to showcase life on campus.
This promotional video showcases the holistic education provided to all age groups at CDL from academics, performance arts, music, sports to life experiences outside of the campus.
It includes beautifully shot scenes of engaged students with teachers and the camaraderie between students, highlighting a close-knit school community.
Don’t underestimate the power of facilities videos, they could bring you the best ROIs and get prospective parents to convert.