Which school videos do I need?
How to build a school videography portfolio - 4 steps to selecting your videos.
Diving into the world of school videography can be very exciting, but also a bit daunting. There are so many possibilities, so how do you know what would be the best investment for you? To answer this question, you’ll first need to define your ultimate goal for your video portfolio. We are here to help you with that.
As experts in school videography, we’ve developed impactful video portfolios for schools and education groups around the world, and now we’re sharing our expertise to help you to figure out what your marketing needs are and which type of videography would suit those needs best.
What are my marketing and admissions goals?
Why do you need good marketing in the first place? Is it because you want to grow admissions? Or to grow your brand awareness? Or maybe you want to attract good, new staff to your school. The true purpose of your marketing campaign should be the basis of your choice in videography, so sit down with your team and take the time to think this through. What does your school need to meet its marketing and admissions needs?
Who is my target audience?
Who is it that you need to convince in order to fulfill your marketing purpose? If you want to grow your admissions, you will probably want to reach parents and students alike. But what kind of parents and families? Do you want to attract more local families, or maybe you’d like to expand your community and reach a more global audience? Maybe you’d like to convince students to transfer to your school and fill up classes at higher grades. Or are you trying to reach younger students to grow your numbers from the ground up? It’s also possible you’d like to attract good, new staff which would need a different tactic altogether. So to summarise this question; who do you want to hear your message?
What messages do I want to convey to my audience?
Once you have the attention of your target audience, what is it you want to tell them? Or in other words; what information might persuade them to join you so that you might reach your goal? Examples of key messages are:
Our school is known for its academic excellence and high results
Our school has a warm, welcoming community
Our school ensures happiness and well being for your students
Our school offers special programmes, like the IB, or a bilingual curriculum
Our school has amazing facilities
Our school offers staff opportunities to grow professionally
Choosing the correct video styles for my school
Conclusion
After thinking about these three questions, you should now have a better understanding of what you want to achieve with your videography. But how do you convert that knowledge into the creation of your portfolio? Every video format is different and suited for different goals. Luckily, we have written a description of all relevant video formats for school videography on our website; what their purpose is, and why they work. Take a look through our video formats here and see which ones align with your answers most. Those can be the basis of your portfolio.
And there you have it; our four steps for helping you find direction in the world of school videography. We hope this article has helped you, and if you feel inspired to create an impactful marketing campaign for your school, you can contact us here today!