Why Should I hire a marketing agency for my school?
Whether a school is public or private, they should look to invest resources (time, money, energy) in the proper and deliberate marketing of their institution. Marketing allows a school to grow out of their comfort zone and act face-to-face with the realities of the educational market that they are competing in. Therefore, every school should get marketing consultancy to level up their marketing efforts and drive their admission rates.
We provide a variety of marketing services to leading schools around the world, including:
New school launches & rebranding
Brand development & positioning
Marketing campaigns & communications
Demographic alignment & targeting
Admissions marketing & Mystery Shopper admissions review
Social media development
Developing virtual or physical open days
Message development & delivery
Strength & opportunity analysis
Content library creation
Communication strategy & crisis communications
Giving campaigns & strategy
Below, you will find some of the most important reasons why you should get marketing consultancy for your school:
Increased Visibility: Marketing consultancy agencies can help schools develop a strong brand and improve their online presence. This can increase their visibility among potential students and parents, making it easier for them to find and consider the school. This step is very important especially for international schools since they need to be quite visible to attract students and expat parents from all over the world.
Targeted Messaging in Your Content: Marketing consultants can help schools create targeted messaging that speaks directly to the needs and concerns of potential students and parents. By understanding the target audience and their weak points, agencies can develop messaging that resonates and encourages enrollment.
Data-driven Strategy: Marketing consultants can help schools make data-driven decisions by analyzing data on enrollment trends, student demographics, and other relevant factors. This can help schools optimize their marketing efforts and make informed decisions about where to allocate their resources.
Improve Your Website: A marketing consultancy can help a school improve its website user experience, making it easier for visitors to navigate and find the information they need.
Promote on Social Media: Marketing consultants can also help you create content specifically for each platform and figure out which channels will drive the most engagement for your business which would save you a lot of time.
If your marketing presence is not good enough, you may struggle to attract enough students and compete effectively with other schools in the market which can lead to low enrollment rates, poor reputation and not being able to expand. To avoid these challenges, and keep your school’s profile as high as possible, it may be necessary to invest in a marketing consultancy agency to improve your school's branding, messaging, and digital presence. This can help to build your reputation, attract more students, and position your school as a leader in the market.
As Pupil Productions, our diverse team of specialists will ensure that you meet your marketing goals on time and within budget. We provide marketing consultancy for services such as brand development, rebranding, social media development, communication strategy, demographic alignment and more. If you want to learn more about our services and find out how we can help your school, you can directly book a call with us here.
