What is Employer Branding and Great Tips to Develop it For Your School
In this blog, we will go over the definition of the term “employer branding”, its benefits and how to manage a strong employer brand by giving some useful tips for schools. School marketing is not just about getting the attention of prospective families, it is also a tool to attract the top teachers and staff in a competitive environment. Many times, especially at international schools, prospective employees will decide whether or not to join your community before ever setting foot on your campus, so how you present yourself to them is important!
Employer branding refers to the process of creating and maintaining a company's reputation as an employer. In education, this involves crafting a unique identity and messaging that portrays your school as a desirable place to work, with values and a culture that resonate with potential teachers and staff. Employer branding encompasses all aspects of a school’s interactions with its employees, from recruitment to onboarding, professional development, benefits and compensation, and beyond. The goal is to create a positive and attractive image of your school that will help it to attract top talent, enhance employee engagement, and improve the overall performance of your institution.
There are several reasons why you should care about employer branding:
Attracting top talent: In today's highly competitive international education market, schools must work hard to attract the best candidates. A strong employer brand can help your school to stand out from the rest and make it more attractive to top talent, be they teachers, leadership or administrative staff.
Retaining employees: Employer branding is not just about attracting new teachers and staff; it is also about retaining current employees. A strong employer brand can help create a positive work environment for your staff that fosters employee loyalty and reduces turnover. This is especially true of schools, where your school community often focuses as a hub for your parents, staff and students alike.
Increasing productivity: A happy teacher is a productive teacher! A strong employer brand can help create a culture where your teachers and staff feel more motivated to perform their best work, as they feel valued and appreciated by your leadership and community.
In short, a strong employer brand can help your school to increase productivity, enhance its reputation and save money!
Tips to Develop Employer Branding For Your School
Build career development plans so that employees can grow their skills and develop professionally within your school.
Share pictures of your school and events on social media.
Provide opportunities for growth: Show your staff that you value their professional development by offering opportunities for growth, such as training and mentoring programs.
Communicate transparently: Be transparent about your school’s culture, goals, and challenges. This will help you build trust and establish your company as an employer of choice.
Make a smooth onboarding process: Onboarding a new employee is an important process and it highly impacts your company culture. Make sure you make this process as easy and smooth as possible for your new hire.
As people are the single most important component of every organisation’s success, it is important to develop an effective employer branding strategy. If you need help with your strategy, our school marketing experts are always available, so you can contact us anytime using our website contact form, or calling us on +44 20 34 55 22 41.
