The right way to use YouTube for Schools
Everyone knows that their school needs a Youtube channel; if you visit any school’s website, you will likely find a link to their Youtube channel, among other social media platforms such as Instagram, Linkedin and Facebook. YouTube is one of the most powerful platforms for storytelling, and is a perfect space for schools to highlight their achievements, engage with students, parents, and share their philosophy and initiatives with a wider audience. But how can schools use this platform in a way that actually engages with your target audience, and to get in touch with your admissions team?
Showcasing achievements
What better way to share your school’s achievements than through YouTube? Whether it’s a student competition, academic success, extracurricular triumphs, or a well-edited, professionally made video that highlights your philosophy and educational approach. It can also serve as a digital portfolio that reflects the school's values, strengths, and community spirit.
Remember - these videos don’t have to be polished to perfection! In fact, some of the most impactful professionally produced content on YouTube feels casual, authentic, and spur-of-the-moment. So don’t be afraid to experiment with different formats and approaches such as community-led videos to compliment your cornerstone “about us” videos.
Post videos with intent
Each video you host should have a goal in mind. By creating compelling content that highlights the school's unique offerings, academic programmes, and extracurricular activities, schools can pique the interest of potential families (and staff!). These videos can include calls to action, encouraging viewers to visit the school's website, check out the virtual tour, contact the admissions office, or attend open house events or virtual open days.
Building a connection
YouTube is more than just a platform to broadcast your content. It’s a space to build real connections. Schools can engage with their audience by encouraging comments, feedback, and discussions, either directly on Youtube or by directing viewers to your other platforms. Responding to questions or comments, whether it’s from parents, students, or even alumni, can create a sense of community and belonging. It’s also a great way to keep people informed and involved in the school’s happenings, from upcoming events to curriculum changes.
Plus, let's not forget that many students and their parents spend a lot of time on YouTube. So meeting them on their platform—where they already spend time—makes it easier to connect. Whether it's through fun school event highlights, student takeovers, or educational content, you’re reaching them where they are.
Strengthening alumni connections
Alumni often hold fond memories of their school, but after graduation, staying in touch can be tricky most of the time. YouTube offers a unique opportunity to keep alumni engaged long after they’ve left. Schools can create content specifically for their alumni network, such as interviews with former students, updates on school developments, or even nostalgic throwback videos with scenes from old events and festivals. It’s a great way to maintain a strong relationship and build a lifelong community who want to support their alma mater, whether through financial support, mentoring opportunities or participating in school events.
Wrapping Up
YouTube gives schools a chance to engage with their community in a visually dynamic way. It’s not just about posting videos, but about sharing stories that resonate, building meaningful connections, and showcasing your school's unique spirit. If you want to discover how you can implement the best strategies for your school’s Youtube channel, get in touch with us today!
