How to Convince Your School to Invest in Videography

Producing videography content for schools has become an essential aspect of private education. It is a great way to promote your school's brand, drive admissions and make your school stand out in the school market. However, convincing stakeholders to invest time and money in producing videos can be a challenge for many marketing and admissions teams. In this article, we will give you some tips on how to convince your stakeholders to invest in videography for your school’s marketing strategy. 

Let’s begin with why it is important to get video content for your school as it will be the initial point of discussion in this article, and one of the most important elements you will need to keep in mind when discussing with your stakeholders. Firstly, videos can serve as valuable marketing tools helping you to attract more students. Especially as an international school, it is very important to showcase your facilities and community through the power of videography to parents and students around the world. Secondly, videos can be used to promote your programmes, highlight specific events or days. Investing in videography also provides a competitive advantage among other schools that do not have such resources. There is no doubt that having some videography content for your school will increase your visibility and contribute to the long-term success of your school. It not only helps with your marketing efforts and admissions, but also improves your brand image as a whole. Therefore, it is very important to keep these points in mind and make a plan accordingly before presenting it to your stakeholders.

HOW TO:

Engage Your Key Stakeholders

When presenting your case about why they should invest in videography, engage stakeholders by asking them questions and encouraging discussion. For example, you could ask stakeholders what they think the school's brand image is and then use some examples to show how producing some videography content can help improve that image. By engaging stakeholders, you can help them feel invested in the outcome and how it will return in the long run.

Use Stories and Examples

Before presenting your case to stakeholders, identify stories and examples that showcase the benefits of videography. This could include examples of other schools that have successfully used video to increase student enrollment or it can be stories of how video has helped schools enhance their brand image. Use images and videos to support your stories and examples of other success stories. For example, you could show a video of a school video that highlights the school's facilities, or another video with testimonials from current students and parents.

Show That You Have a Clear Plan

Before presenting your plan to stakeholders, you need to determine the goals that videography will help achieve. For example, it may be to increase student enrollment or to enhance the school's brand image. Once you have identified the goals, you can tailor your plan and present it to them accordingly. In your plan, make the benefits of investing in videography clear. That could be showcasing the school's facilities, highlighting student achievements, and sharing testimonials from current students and parents. Make sure to highlight the goals, benefits, budget, and timeline in your presentation, and be ready to answer any questions that stakeholders may ask. Once you have a well-thought plan, it will be easier than ever to convince your stakeholders to invest in videography for your independent school.

In short, make sure that your stakeholders feel engaged and confident in the process of creating videography for your school. Therefore, convincing them that you have a clear plan and understanding of how the process will look, as well as providing them with great examples will make them feel confident that the school will benefit from that

If you want to know more about our videography services and how we can help you with convincing your stakeholders to invest in it, you can directly book a call with us here and our marketing team will be happy to help you!